The Licence People
A three-page brochure rebuilt into a nationwide platform with a page for every Australian state and a blog built to rank.
Website redesign, rankings intact
Redesign & rebuild · Cairns
A careless redesign can throw away years of Google equity in a weekend. We rebuild sites so they come out faster, sharper and ranking better than they went in.
Four signs it is time, one safe way to do it
When and how
Redesign when any of these is true: the site is slow, it is invisible on Google, it embarrasses you on a phone, or it no longer resembles the business you run. Then do it the safe way:
- Every old URL mapped. A full 301 redirect plan so years of Google equity transfer instead of evaporating.
- Structure preserved or improved. Pages that rank keep their place; gaps get new pages that can.
- Speed as a feature. Rebuilds come out dramatically faster, which lifts both rankings and conversions.
- Content upgraded, not discarded. What works stays and gets sharper; what never worked finally gets replaced.
- Measured after launch. We watch Search Console through the switch so nothing slips silently.
Before and after, with receipts
Real rebuilds
MYBUILD Group
We built their first site in 2024, then relaunched it in 2026 around three divisions. Now page one for “bathroom renovations cairns”.
Birds Heaven Mareeba
A 2024 redesign for a ten-acre wildlife sanctuary, four retreats made easy to compare and book online.
Redesign questions
Straight answers
Handled properly, no. We map every old URL to its new home with 301 redirects, preserve the structure that ranks, and watch Search Console through the switch. Done carelessly, yes, which is exactly why the redirect plan comes first.
The same as our builds: $1,499 to $4,999 ex GST depending on size, quoted fixed up front. If your existing content is good, a redesign often lands cheaper than a from-scratch build.
Everything that earns its keep stays. Good photos, ranking pages and real reviews come across and get presented properly. The parts that never worked get replaced.
2 to 6 weeks like any build, plus the redirect mapping. The old site stays live until the new one is ready, so there is no downtime.
Site holding you back?
Book a free discovery call. We will review your current site honestly, including whether you need a rebuild at all.
The proof
See all work →
