A brochure site, rebuilt into a nationwide lead engine.
The Licence People help tradies get their builder’s licence in any Australian state. We rebuilt their basic brochure site into a fast, conversion-focused platform with a page for every state and a blog built to rank.
A trusted service the old site kept hidden.
The Licence People get tradies licensed as builders across every Australian state and territory: domestic, commercial, owner-builder, RPL and mutual recognition, all backed by an exceptional success rate and Serena's personal guidance. Their old site was a three-page brochure that barely hinted at that reach. We rebuilt it into a fast, modern platform that leads with the nationwide offer, routes each visitor to their own state, makes booking a consult effortless, and gives them a blog and state guides built to rank for the licensing searches happening in all eight jurisdictions.
Built to convert every state, and rank in all of them.
- ✓A page for every state and territory. QLD, NSW, VIC, WA, SA, TAS, NT and ACT each get their own path, so a tradie in any state lands on advice that fits their jurisdiction, and every page can rank locally.
- ✓Check your state in one tap. A "Check Your State" entry point sends each visitor straight to the pathway that applies to them, instead of making them wade through a one-size brochure.
- ✓The whole process, simplified. A clear six-step visual walks a busy tradie from consultation to approval, turning a daunting bureaucratic process into something that feels handled.
- ✓A blog built to rank. State-by-state licensing guides, like "How to get a builder licence in QLD", give the site the content it needs to be found for the searches tradies actually run, not just a brochure that sits there.
Drag to see the difference.
