Website + SEO Case Study · Home Builder · Cairns, QLD

Top of Google for the renos that pay.

MYBUILD Group builds and renovates across Cairns. Local SEO put them in the top three for their biggest money searches, feeding a steady 100+ leads a month on average.

IndustryHome Builder
FocusLocal SEO · Google Business
LocationCairns, QLD
Timeframe2024, relaunched 2026
mybuild.group
MYBUILD Group
The website

Three businesses in one site, each with its own proof.

We first built MYBUILD a website back in 2024. By 2026 the business had grown into three arms, commercial, residential and bathrooms, so we relaunched it with a brand-new site built around that structure. Each division now gets its own space, its own case studies and its own proof, so a potential client only ever sees the work that matters to them.

  • Pick your lane. Commercial, Residential or Bathrooms, the site splits the business in three so every visitor lands on their world.
  • Proof per division. Each arm has its own case studies, so a school sees schools and a homeowner sees homes.
  • The instant bathroom calculator. A six-step calculator that prices a bathroom reno on the spot. The signature feature, and a lead machine.
  • Before and after sliders. Renovation case studies show the transformation with a drag, nothing sells a reno like it.
  • Featured work up front. Real projects with suburb tags lead the homepage, proof before the pitch.
  • Built to be found. Every division and case study is structured to rank, which is how the SEO below happened.
MYBUILD Group
MYBUILD Group
The transformation

Drag to see the difference.

The new website
The old website
Before After
Then we ranked it

A site Google loves too.

Once the site was live and fast, we set about ranking it for the searches that bring the work. Here is where it stands.

100+leads a month
Page 1for 'bathroom renovations cairns'
112keywords on page one of Google
67in the top 5
search.google.com/search-console · mybuild.group

Performance · Organic clicks

28d3m6 months12m
Keywords ranked540 ▲ 118 climbing
On page one112
In the top 567
Est. monthly visits231
The climb

Ranking for the searches that bring the work.

We picked the searches real customers use, then earned the rankings that turn them into booked jobs. Positions are a snapshot in time, rankings move, but the leads keep coming.

bathroom renovations cairns390 searches / mo
#3▲ 5 spotsfrom #8
mission beach builders70 searches / mo
#3▲ 3 spotsfrom #6
builders innisfail70 searches / mo
#2▲ 1 spotsfrom #3
commercial roofers cairns10 searches / mo
#2▲ 3 spotsfrom #5
What we did

The work behind the rankings.

01

Renovation + build pages

A page for every service and suburb, from bathroom renos to full builds, so each search has a home to land on.

02

Google Business Profile

Optimised the profile and photos and built a steady flow of reviews to win the local map.

03

Fast, structured site

A hand-built, mobile-first site that Google and homeowners both reward.

04

Local authority

Consistent local signals that lifted the money searches into the top three.

Your turn

Want to own “near me” in your trade?