Case Study · Lawn & Garden · Cairns, QLD
Six years in, still going full throttle.
Chris was SoDutch's first ever client back in 2020. Six years on he came back for the full rebuild: a dark, proof-led site where his finished jobs publish themselves, with SEO now underway.
IndustryLawn & Garden
ServicesWeb Design · SEO · TradeProof
LocationCairns, QLD
Live since2020, rebuilt 2026
The brief
Six years is a long time in internet years.
Chris's 2020 site did its job for six years, a single page and a contact form. The business outgrew it: nine services, a six-person crew, and commercial contracts that check you out online first. The rebuild had to look as sharp as his lawns and prove it with real jobs.
What we built
A site that publishes its own proof.
- ✓Proof on autopilot. TradeProof turns finished jobs into suburb-level case studies, zero admin for Chris.
- ✓Real reviews, matched. 29 five-star Google reviews woven through the site, each matched to the service it mentions.
- ✓Nine services that rank. Keyword-led pages from turf installation to pressure cleaning, each with before-and-after proof.
- ✓Fast where it counts. Hand-coded and image-tuned: 90s PageSpeed scores on a photo-heavy trade site.
The transformation
Drag to see the difference.
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High quality work and super easy to work with. Very affordable and quick turn around. I highly recommend.
Chris CurrOwner · Google review, July 2021
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