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SEO Case Study · Earthworks · Cairns, QLD

Top of Google for the searches that dig up work.

Cairns Precision Earthworks launched in 2023. Within months, local SEO had them ranking top-three for their money searches across Cairns, feeding a steady flow of 25+ leads a month.

IndustryEarthworks
FocusLocal SEO · Google Business
LocationCairns, QLD
Timeframe2025
search.google.com/search-console · cairnsprecisionearthworks.com.au

Performance · Organic clicks

28d3m6 months12m
Keywords ranked106 ▲ 25 climbing
On page one30
In the top 521
Est. monthly visits56
25+leads a month
Top 2for 'earthworks cairns'
Top 5for 'retaining walls cairns'
5.0★Google rating
The climb

Ranking for the searches that bring the work.

We picked the searches real customers use, then earned the rankings that turn them into booked jobs. Positions are a snapshot in time, rankings move, but the leads keep coming.

retaining walls cairns170 searches / mo
#2▲ 5 spotsfrom #7
earthworks cairns90 searches / mo
#1▲ 5 spotsfrom #6
earthmoving cairns90 searches / mo
#2▲ 6 spotsfrom #8
concrete sleepers cairns90 searches / mo
#3▲ 8 spotsfrom #11
cairns earthmoving contractors20 searches / mo
#1▲ 4 spotsfrom #5
The website

A site that makes big jobs feel safe.

Builders and developers hand earthworks crews serious money, so the site had to earn trust fast. We built a clean, project-led site that shows the gear and the work, then ranked it across Cairns.

  • Show the machines. Galleries and projects that prove the gear and the runs on the board.
  • Quote-ready. Retaining walls, earthmoving and civil, each easy to enquire on.
  • Built to look the part. A premium site that makes a $50k job feel safe to hand over.
  • Fast and mobile-first. Loads instantly on a phone from the job site.
Cairns Precision Earthworks
Cairns Precision Earthworks
What we did

The work behind the rankings.

01

Google Business Profile

Optimised the profile and photos, and built a steady flow of 5-star reviews.

02

Service + suburb pages

Pages targeting every job type and suburb, from retaining walls to civil earthmoving.

03

Fast, clean foundation

A hand-built, mobile-first site that Google and customers both reward.

04

Local link + citations

Consistent local signals that lifted them into the top three for the money searches.

Your turn

Want to own “near me” in your trade?