Case Study · Lawn & Garden · Cairns, QLD
A quote calculator that does the first conversation for them.
All Kind Services Group is a First Nations owned property care team in Cairns, mowing, pruning, clearing and pressure cleaning across the region. They were losing hours to quote calls that went nowhere on price. So we put the pricing logic on the site.
IndustryLawn & Garden
ServicesWeb Design
LocationCairns, QLD
Live since2026
5step instant quote calculator
18service and suburb pages
6services, priced from their real rate card
0guessed prices on the page
The brief
The brief
A First Nations owned business with a real culture story to tell, competing in a trade where most sites are a phone number and a stock photo. They needed the story told properly, the service area covered for search, and a way to stop burning time on quote calls that were never going to convert.
What we built
What we built
- ✓An instant quote calculator Five steps, priced from their own fee schedule. Residential gets an indicative range, commercial and body corporate never see a price, and whatever was shown lands in the lead and the confirmation email so nobody argues later.
- ✓Culture at the front, not the footer Family, culture and community lead the story rather than sitting in a token line at the bottom of an about page.
- ✓Real coverage of the service area Six service pages and twelve suburb pages, each with its own unique copy rather than a find and replace of the town name.
- ✓Motion that behaves Headings rise, paragraphs sharpen and photos settle as you scroll, done natively so it costs nothing in load time.
- ✓Their own website guide A guide built into the dashboard so the team can update content without a support ticket.
